Amnon Engelberg is an experienced entrepreneur and business manager. He served as Vice President of Elson's, a company that managed a specialty shop chain in the US and as CEO of Eltan Communications, an Elbit's subsidiary involved in digital printing. In the last decade he was involved in management and business development of medical device start-up companies, such as Salivizer, PhyMag, Calcident. He holds an LL.B from the Hebrew University, Jerusalem, and an M.B.A. from Georgia State University, Atlanta.
Erella Pines, D.D.S., is a dentist with 18 years' experience in treating children and adults. During her career, Dr. Pines acquired vast experience in oral hygiene and eating habits. During recent years, Dr. Pines has been involved as an entrepreneur in several R&D projects and start-up companies, two of which have received the approval and financial backing of the Israeli Chief Scientist.