Nobesity is a start-up company that develops innovative products for the prevention of obesity, a widespread phenomenon with far-reaching medical implications. Nobesity was founded by Dr. Erella Pines, an experienced dentist, Amnon Engelberg and Dr. Jacob Dagan, managers with extensive experience in management and business development of medical devices and life science companies. Human clinical trials are at a advance stage of product compliance. More comprehensive studies will be conducted with Clalit Health Services and Maccabi Institute for Health Services Research, the two major health maintenance organizations (HMOs) in Israel. Nobesity's devices are part of a wider behavioral change program, which includes videos related to eating habits and routine exercise.